Five-Minute Interview – Andy Hollis, Director, Goodfish East Midlands

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Currently Director at Goodfish East Midlands, Andy Hollis is, in the words of Chief Executive, Greg McDonald, a “lifer”, having joined Goodfish in January 2011, within six months of its first acquisition.

As a seasoned senior account manager Andy has a wealth of technical and sector experience and now focusses on delivering excellence in customer service and the commercial aspects of the business – ensuring the best possible understanding of customers’ needs.

Where did it all begin?
I joined Artform International, now known as DCI Artform, in 1997 as a project coordinator. Over 13 years I progressed to senior account manager, gaining invaluable experience of managing blue-chip retail point of sale accounts, including brands such as Boots, Camelot, Nestle, Foster Grant and Gallaher. Retail is constantly changing and throwing up new ideas, so it creates interesting challenges and the need for innovation.

Why Goodfish?
While at Artform, I developed an interest in understanding both injection mould and vacuum forming tooling, which sparked my interest in injection moulding. It was therefore an easy decision to join Goodfish in 2011, during its formative stage, and help Greg to realise his vision for an innovative and integrated Group. In 2014, I was promoted to Commercial Manager at Goodfish’s Cannock facility and after the completion of the outsourcing of DCI-Artform’s injection-moulding and vacuum-forming activities in April 2017, I returned to become Director of our new Loughborough plant. Full circle in fact!

How is it going?
Today Goodfish Group operates from facilities in Cannock, Loughborough and Worcester, where our plastic injection moulding and vacuum-forming businesses also offer printing, second-stage assembly, rapid prototyping and 3-D printing, supported by in-house precision tool-making. Medium term plans include the rationalisation of production facilities into one central location and a plant in Slovakia. So, with the continued investment in machinery and automation, things are progressing well!

How are you using automation?
Automation, and more specifically robots, are extraordinarily good for consistency, stripping out costs, reducing cycle times and a consistent processing window – but they are not necessarily the whole answer for the small runs required by customers of Goodfish East Midlands. However, we have embraced Single-Minute Exchange of Die (SMED) techniques which is a major contribution to efficiency, reducing waste and minimizing down-time involved in changing from one product to another and we are also looking at minimizing purgings and start up scrap with regrind / recycled material.

What are your interests outside work?
In no specific order – golf, encouraging my boys’ passion for football and patiently restoring an original Austin Rover Mini – Cooper of course!