Goodfish people

Working in three Goodfish facilities, located across the Midlands, our teams are united by a shared work ethic and a flexible can-do approach, which has been carefully embedded by the founder Gregory McDonald. An open and collaborative management style which encourages a shared responsibility for quality and continuous improvement has created a flexible, loyal and motivated team of people, who enjoy working together.

These committed teams, long-serving technicians and our low staff turnover ensure we retain vital skills and our customers enjoy stable relationships with our client-facing personnel.


Focussed on personal development

Our teams in England and Wales are united by a shared work ethic and a flexible, can-do approach. Our open and collaborative management style, which encourages a focus on quality, continuous improvement, and learning from mistakes, is the key to our culture.

We like to encourage our people to develop themselves, to see what else they might be able to do. Our HR & Development Manager oversees the personal development of all aspiring employees. Our cloud-based HR portal facilitates this across dispersed sites.

For a business our size, we are unusually focussed on our only differentiated resource – our people. That’s why we have a senior manager focussed on developing our people.

Gregory McDonald

Chief Executive

Greg McDonald founded Goodfish in 2010, after a 25-year career in investment management, industrial turnarounds, corporate development, international M&A, extended supply chain development & management and investment banking.

Greg achieved a BSc in Agricultural Economics from the University of Reading. Previous employers have been IFM Trading, Wm Cook plc, ING Barings, Deutsche Bank and IMI plc.

Jamie Kerin, ACA

Group Finance Director

Jamie joined Goodfish in March 2015, after a career in accountancy and corporate finance with RSM Baker Tilly in Birmingham. Jamie achieved a BSc in Biological & Biomedical Sciences from Newcastle University.

Jamie is supported by Greta Povile, Financial Controller, and a team of accounts assistants in the subsidiary companies.

Andy Hollis

Group Key Accounts Director

Andy joined Goodfish in January 2011, within six months of its acquisition of Hi-Spec. Andy’s experience of managing key account customers like Boots, at Artform, enabled him to manage the development of key accounts at Goodfish. In 2014, Andy was promoted to Commercial Manager at Goodfish’s Cannock facility.

With the acquisition of DCI-Artform’s injection-moulding and vacuum-forming activities in April 2017, Andy returned.

In 2019, Andy took on the role of Key Accounts Director, focussing on the POS sector.

Andy Parry

Director, Powell & Harber, Worcester

Andy joined the Goodfish Group with the acquisition of Powell & Harber in Worcester, in January 2015. Andy started at Powell & Harber in June 1988.

Andy’s background as a toolmaker, and long-standing responsibility for quality management at Powell & Harber, meant he was well-suited to taking on responsibility for quality, environmental and health & safety-focussed programmes at Powell & Harber.

Working closely with the Production Director at our Worcester plant, and co-ordinating QUENSH-related projects at our other plants, Andy has oversight of key aspects of our business.

Paul Groenestein

Group Key Accounts Director

Paul joined the Goodfish Group in May 2016, initially as Business Development Manager. With the creation of the Group Sales Development team in June 2017, Paul joined the team responsible for managing existing customer accounts.

Paul’s background in import sales and international account management, previously in the rubber industry, gave him the experience needed to manage our growing international customer base.

Greta Povile

Financial Controller

Greta joined the Goodfish Group in January 2016, as Assistant Financial Controller at Powell & Harber, in Worcester.

Greta, who is from Lithuania, achieved a BA in Management & Accountancy followed by an MSc in Finance at the University of Worcester.

Cheryl Bradbury

Group HR & Development Manager

Cheryl joined the Goodfish Group in March 2017, from The Autins Group, where she helped achieve an Investors in People award. Her background in talent management and training give Cheryl the tools she needs to manage the training and development of Goodfish employees across our three UK facilities.

Wayne Hurl

Group Engineering Manager

Wayne joined us in 2018, from Grupo Antolin’s Redditch plant (formerly Magna Intiers), where he worked in engineering, taking responsibility for the introduction of new tooling programmes for its OEM customers.

Wayne’s extensive experience in injection moulding and the technical knowhow developed over nearly 40 years in the industry, make him ideally qualified to lead our NPI programmes, co-ordinating major new product introductions across our Group.

Piers Riley

Product Development Engineer

Piers joined us in 2018 after graduating from Aston University with a degree in Product Design and Management.

Piers’ expertise in cycling made him a natural fit for managing our cycling accessories customers.

Guy McDonald

Production Manager, Cannock

Guy joined us in 2018, after working in customer service for an electronics equipment company in London. Guy’s experience from working on the shop floor during his school and university holidays meant he was well versed with the detail of the business before he started working for us on a full-time basis.

Having started in the Quality department, Guy was promoted to Production Manager of the Cannock plant in Dec-19. He remains responsible for the Quality department at our Cannock business.

Sean Merrell

Production Director, Powell & Harber, Worcester

Sean joined the Goodfish Group with the acquisition of Powell & Harber in January 2015. Sean started at Powell & Harber in June 1988.

Sean’s extensive knowledge of injection moulding and, more recently, automation, makes him very well qualified for the responsibility he holds for all production and maintenance at our Worcester plant.

Gareth Jones

Site Leader, St Asaph

Gareth joined the Goodfish Group with the acquisition of the St Asaph business from Honeywell in January 2020.

Having originally trained as an electrical engineer, Gareth started his career at the St Asaph site in 1985. At the time, it was known as Egatube, part of the RTZ conglomerate. As this became part of Caradon and then part of Honeywell, Gareth worked his way up from operator, to setter, to team leader and then shift leader before becoming mould shop supervisor and then finally Production Manager in 2014, including responsibility for Quality from 2018.

As Site Leader at Goodfish North West’s St Asaph plant, Gareth is responsible for all production, quality, health & safety and environmental issues at the site.